New branding for diningverse

We have officially released the new branding for diningverse this past weekend. We felt that the new logo was much more appropriate for a restaurant related website.

Here is the original Diningverse logo:

 

Original Diningverse Logo

Original Diningverse Logo

As you can see, it is black and blue. Our concern was that these are not very food related colors and on top of that, the font was not modern enough.

So, we decided to modernize the logo and make the brand relate better to food. Here is the new logo:

 

New diningverse logo

New diningverse logo

Also, as you can see, the logo starts witl lower case “d”. So, we are going to write the name as diningverse, unless it appears at the beginning of a sentence. Then it becomes Diningverse. Writing the name with lowercase “d” at the beginning of a sentence just looked strange.

The overall design of the site will also start using green and orange accents, rather than the blueish theme from before.


2 Comments

  1. Oto
    Posted October 23, 2008 at 11:27 am | Permalink

    I really like the new branding. The font in the logo is much more modern and the green colors appear to give the logo freshness.

    There is no blue food, so the green relates to food much better.

  2. Danielle V.
    Posted October 30, 2008 at 1:46 pm | Permalink

    I like the new logo, the colors are fresher. Plus it helps the image of the waiter stand out better. Good choice


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