The statement in the headline is pretty strong. I know. But anyone ignoring the data posted below surely must be crazy.
… 91% say consumer reviews are the #1 aid to buying decisions.
~ JC Williams Group
… 87% trust a friend’s recommendation over critic’s review
~ Marketing Sherpa
… 3 times more likely to trust peer opinions over advertising for purchasing decisions
~ Jupiter Research
… 1 word-of-mouth conversation has impact of 200 TV ads
~ BuzzAgent
This is the exact reason Diningverse exists. We wish that restaurants start understanding this and try Diningverse out.
