Having spent a few years in the health care industry, I can tell you that referrals were a part of business. “Who referred you to this office?”, was always a question on the initial paperwork. Ever notice that some of the busiest health care offices rarely advertise? They understand that people are about as likely to use the yellow pages to find a doctor, as they are to use a Ouija Board to find a good French restaurant. They are much more likely to ask a trusted friend.
When was the last time a restaurant owner/manager asked you if you were referred by someone; or more specifically, how you found them? Doesn’t this seem like valuable information?
Diningverse was built on the premise that providing great food and service will not only capture a return audience, it will often inspire patrons to tell their Buddies, Fans and Followers. And now, keeping tabs on local restaurants couldn’t be easier with the Diningverse Scoop. Restaurant managers can quickly and easily post daily messages about discounts, specials and events.
Many of us do not wish to carry multiple swipe cards, coupons or be overloaded with unsolicited advertising. And rarely is there a discount coupon big enough to attract someone to a restaurant where the food and service do not meet their expectations. Satisfied customers are by far the best referral service.
The beauty of social networking, is that it allows the user to choose the arenas in which they wish to interact; constructing their personal network to suit their goals and lifestyle. Those networks are built by invitations, referrals, suggestions and recommendations.
As social networking continues to make a greater impact on advertising, we see patron referrals becoming more valuable; in fact, we see Diningverse restaurant recommendations as being priceless.
